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80%的创业者都会在包子上跌跟头!

来源:http://www.tianfangbaozi.com/ 日期:2022-01-07
误区一
Misunderstanding I
速冻包子更省事?
Quick frozen steamed stuffed bun is easier?
速冻包子:成品加工,只需在店里翻热即可售卖。
Quick frozen steamed stuffed bun: finished product processing, you can sell it by turning it hot in the store.
方便、高效的模式让很多创业者为之心动。然而速冻包子除了方便外,其实缺点也不少。
The convenient and efficient model has attracted many entrepreneurs. However, in addition to convenience, quick-frozen steamed stuffed buns also have many disadvantages.
缺乏良好口感、食材新鲜度低、缺乏市场竞争力...这些或许都不能构成速冻包子的致命弱点。
Lack of good taste, low freshness of ingredients, lack of market competitiveness These may not constitute the fatal weakness of quick-frozen steamed buns.
如果遭遇总部坐地起价,利润一再压低,赚多少钱都将流入别人兜里,那加盟商就只能自求多福了。
If the headquarters starts at a low price, the profits are depressed again and again, and how much money they earn will flow into others' pockets, the franchisees can only seek more blessings from themselves.
误区二做早餐太累,一般人干不了
Myth 2: making breakfast is too tired for ordinary people
有人说,这个世界上最幸福的人,就是守着一家包子店,每天太阳升起就能赚钱的生意人。
Some people say that the happiest person in the world is a businessman who keeps a steamed stuffed bun shop and makes money every day when the sun rises.
为什么这么说呢?
Why do you say that?
传统很多老板不仅要承受身体的辛苦,也要接受收不回货款、赚钱变成囤货等一系列问题。
Traditionally, many bosses not only have to bear the physical hardships, but also have to accept a series of problems, such as not receiving the payment for goods, making money into hoarding goods and so on.
不仅“辛苦”也“心苦”。
Not only "hard" but also "bitter heart".
而做五馅包的老板,绝对没有欠款或者囤货的问题,每天现做现卖,每天都能赚钱。
The boss who makes five stuffing bags has absolutely no problem of debt or hoarding goods. He can make money every day by making and selling them every day.
图片
picture
误区三新晋品牌,市场潜力大
Misunderstanding 3. New brands have great market potential
很多创业者在选择包子加盟时,会因为一时的新鲜感更青睐新品牌。
When many entrepreneurs choose steamed stuffed bun to join, they will favor new brands because of the temporary freshness.
但缺少了市场和消费者的检验,我们在面对新品牌时更应该三思。
But without the test of the market and consumers, we should think twice in the face of new brands.
此时更需要谨慎地分析,它为什么在市面上很少人知道?
At this time, we need to analyze it more carefully. Why is it rarely known in the market?
,天方包子加盟
是因为别人都没发现这个宝藏,还是因为这个产品经营困难,加盟商根本赚不到钱?
Is it because no one else found the treasure, or because the product is difficult to operate, franchisees can't make money at all?
一个看似充满机会的创新,更要冷静地去思考,谨慎地去决定。
An innovation that seems to be full of opportunities should think calmly and decide carefully.
最怕的是,以为拥有了一片蓝海,殊不知占领的是一片沙漠。
What I fear most is that I think I have a blue ocean, but I don't know what I occupy is a desert.
误区四包子机省人工,我也要购一台
Misunderstanding four steamed stuffed bun machine saves labor. I also want to buy one
对于大多数包子创业者来说,包子机是一个看似美好实则无用的东西。
For most steamed stuffed bun entrepreneurs, steamed stuffed bun machine is a seemingly beautiful but useless thing.
为什么这么说呢?
Why do you say that?
首先,包子机做出来的包子远远不能跟人工相媲美,导致顾客流失。
First of all, the steamed stuffed buns made by the steamed stuffed bun machine are far from comparable to those made manually, resulting in the loss of customers.
第二,包子机对于原材料的浪费也是很吓人的,这样就抬高了成本,降低了利润。
Second, the waste of raw materials of baozi machine is also very frightening, which raises the cost and reduces the profit.
根据市面上的包子生产经验,像学校、大型超市、包子生产基地等销量比较大的地方适合使用。
According to the experience of steamed stuffed bun production in the market, places with large sales such as schools, large supermarkets and steamed stuffed bun production bases are suitable for use.
而像日销量三四千的中小型包子店,则不太适合使用包子机,使用人工则会更加便利,成本也不会很高!
For example, small and medium-sized steamed stuffed bun shops with daily sales of three or four thousand are not suitable for using steamed stuffed bun machines. The use of labor will be more convenient and the cost will not be very high!
图片
picture
误区五找个合伙人就能万事大吉
Myth 5. Finding a partner will do everything
餐饮行业和其他行业不太一样,不止要出钱还要出力,还得分工,大家会全力投入这一件事吗?
The catering industry is different from other industries. It needs not only money but also effort, but also division of labor. Will everyone devote themselves to this matter?
不同行业的大牛发挥强项,跨界融合,创意满满。
Big cattle in different industries give full play to their strengths, cross-border integration and full of creativity.
但也有不少潜在问题
But there are also many potential problems
——比如全职还是兼职创业?比如需要决策听谁的?产品研发、运营管理这些重要和基础的事谁来投入?
——Like full-time or part-time entrepreneurship? For example, who needs to make decisions? Who will invest in the important and basic things of product R & D and operation management?
答案往往是大家很忙,请了个店长,隔一段时间大家聚在一起开会,但这样并不能解决实际问题。
The answer is often that we are very busy. We invite a store manager and get together for a meeting every other period of time, but this can not solve the practical problem.
餐饮创业都需要全职+全身心死磕,否则精英聚合在一起也无济于事。
Catering businesses need full-time + wholehearted hard work, otherwise it will be useless for elites to gather together.
图片
picture
误区六酒香不怕巷子深
Misunderstanding 6. The fragrance of wine is not afraid of the depth of the alley
选址对于包子店的成败起着至关重要的作用,“酒香不怕巷子深”的年代早已成为过去式。
Site selection plays a vital role in the success or failure of steamed stuffed bun stores. The era of "wine is not afraid of deep alleys" has long become a thing of the past.
好产品+好位置才能让我们有一个好结果。
Good product + good location can make us have a good result.
除了这些,我们在经营过程中仍要时刻记着做宣传,无论线上、线下还是电视台,多露面才能让食客记得。
In addition to these, we should always remember to do publicity in the process of business. No matter online, offline or TV stations, we can make more appearances for diners to remember.
误区七我想做儿时的味道
Myth 7 I want to be a child's taste
没有经历过残酷竞争的创业者,很容易陷进“情怀”的误区。他们认为只要把让食客感受到儿时的味道,他们一定会为之买单。
Entrepreneurs who have not experienced cruel competition can easily fall into the misunderstanding of "feelings". They believe that as long as they make diners feel the taste of childhood, they will pay for it.
但味觉记忆就像基因密码,没有任何一个人记忆中的味道是相同的,情怀跟执念仅有一线之隔。
But taste memory is like a genetic code. No one has the same taste in memory. There is only a thin line between feelings and obsession.
“情怀”是一件锦上添花,而非雪中送炭的事。
"Feelings" is a icing on the cake, not a timely matter.
我们初创业者最重要的事就要在残酷的市场竞争中生存下来,在生存都成问题的情况下,所有的情怀都是扯淡。
The most important thing for us early entrepreneurs is to survive in the cruel market competition. When survival is a problem, all our feelings are nonsense.
情怀是私人保有的情感内容,创业是做适应市场的饮食事业。
Feelings are the emotional content of private ownership, and entrepreneurship is to do catering business to adapt to the market.
图片
picture
误区八在我看来,餐饮很简单。
Myth 8 in my opinion, catering is very simple.
无论从哪个维度看,餐饮都不是个简单容易的行业。最简单的信息,就看看北、上、广、深四个城市,一年的开店数量与关店数量。
No matter from which dimension, catering is not a simple and easy industry. The simplest information is the number of stores opened and closed in four cities: North, Shanghai, Guangzhou and Shenzhen.
在这个行业,需要学习的太多太多,正在变化的越来越快。觉得餐饮很简单,自己投身餐饮就是来降维打击的,市场会给出它的答案。
In this industry, we need to learn too much, which is changing faster and faster. I think catering is very simple. I devote myself to catering to reduce dimension, and the market will give its answer.
以上就是灌汤包加盟给大家的精彩内容,更多的精彩内容请点击:http://www.tianfangbaozi.com我们后续会有更多的精彩内容等您查看.
The above is the wonderful content of guantangbao joining us. For more wonderful content, please click: http://www.tianfangbaozi.com We will have more wonderful content for you to check later

80%的创业者都会在包子上跌跟头!

来源:http://www.tianfangbaozi.com/ 日期:2022-01-07
误区一
Misunderstanding I
速冻包子更省事?
Quick frozen steamed stuffed bun is easier?
速冻包子:成品加工,只需在店里翻热即可售卖。
Quick frozen steamed stuffed bun: finished product processing, you can sell it by turning it hot in the store.
方便、高效的模式让很多创业者为之心动。然而速冻包子除了方便外,其实缺点也不少。
The convenient and efficient model has attracted many entrepreneurs. However, in addition to convenience, quick-frozen steamed stuffed buns also have many disadvantages.
缺乏良好口感、食材新鲜度低、缺乏市场竞争力...这些或许都不能构成速冻包子的致命弱点。
Lack of good taste, low freshness of ingredients, lack of market competitiveness These may not constitute the fatal weakness of quick-frozen steamed buns.
如果遭遇总部坐地起价,利润一再压低,赚多少钱都将流入别人兜里,那加盟商就只能自求多福了。
If the headquarters starts at a low price, the profits are depressed again and again, and how much money they earn will flow into others' pockets, the franchisees can only seek more blessings from themselves.
误区二做早餐太累,一般人干不了
Myth 2: making breakfast is too tired for ordinary people
有人说,这个世界上最幸福的人,就是守着一家包子店,每天太阳升起就能赚钱的生意人。
Some people say that the happiest person in the world is a businessman who keeps a steamed stuffed bun shop and makes money every day when the sun rises.
为什么这么说呢?
Why do you say that?
传统很多老板不仅要承受身体的辛苦,也要接受收不回货款、赚钱变成囤货等一系列问题。
Traditionally, many bosses not only have to bear the physical hardships, but also have to accept a series of problems, such as not receiving the payment for goods, making money into hoarding goods and so on.
不仅“辛苦”也“心苦”。
Not only "hard" but also "bitter heart".
而做五馅包的老板,绝对没有欠款或者囤货的问题,每天现做现卖,每天都能赚钱。
The boss who makes five stuffing bags has absolutely no problem of debt or hoarding goods. He can make money every day by making and selling them every day.
图片
picture
误区三新晋品牌,市场潜力大
Misunderstanding 3. New brands have great market potential
很多创业者在选择包子加盟时,会因为一时的新鲜感更青睐新品牌。
When many entrepreneurs choose steamed stuffed bun to join, they will favor new brands because of the temporary freshness.
但缺少了市场和消费者的检验,我们在面对新品牌时更应该三思。
But without the test of the market and consumers, we should think twice in the face of new brands.
此时更需要谨慎地分析,它为什么在市面上很少人知道?
At this time, we need to analyze it more carefully. Why is it rarely known in the market?
,天方包子加盟
是因为别人都没发现这个宝藏,还是因为这个产品经营困难,加盟商根本赚不到钱?
Is it because no one else found the treasure, or because the product is difficult to operate, franchisees can't make money at all?
一个看似充满机会的创新,更要冷静地去思考,谨慎地去决定。
An innovation that seems to be full of opportunities should think calmly and decide carefully.
最怕的是,以为拥有了一片蓝海,殊不知占领的是一片沙漠。
What I fear most is that I think I have a blue ocean, but I don't know what I occupy is a desert.
误区四包子机省人工,我也要购一台
Misunderstanding four steamed stuffed bun machine saves labor. I also want to buy one
对于大多数包子创业者来说,包子机是一个看似美好实则无用的东西。
For most steamed stuffed bun entrepreneurs, steamed stuffed bun machine is a seemingly beautiful but useless thing.
为什么这么说呢?
Why do you say that?
首先,包子机做出来的包子远远不能跟人工相媲美,导致顾客流失。
First of all, the steamed stuffed buns made by the steamed stuffed bun machine are far from comparable to those made manually, resulting in the loss of customers.
第二,包子机对于原材料的浪费也是很吓人的,这样就抬高了成本,降低了利润。
Second, the waste of raw materials of baozi machine is also very frightening, which raises the cost and reduces the profit.
根据市面上的包子生产经验,像学校、大型超市、包子生产基地等销量比较大的地方适合使用。
According to the experience of steamed stuffed bun production in the market, places with large sales such as schools, large supermarkets and steamed stuffed bun production bases are suitable for use.
而像日销量三四千的中小型包子店,则不太适合使用包子机,使用人工则会更加便利,成本也不会很高!
For example, small and medium-sized steamed stuffed bun shops with daily sales of three or four thousand are not suitable for using steamed stuffed bun machines. The use of labor will be more convenient and the cost will not be very high!
图片
picture
误区五找个合伙人就能万事大吉
Myth 5. Finding a partner will do everything
餐饮行业和其他行业不太一样,不止要出钱还要出力,还得分工,大家会全力投入这一件事吗?
The catering industry is different from other industries. It needs not only money but also effort, but also division of labor. Will everyone devote themselves to this matter?
不同行业的大牛发挥强项,跨界融合,创意满满。
Big cattle in different industries give full play to their strengths, cross-border integration and full of creativity.
但也有不少潜在问题
But there are also many potential problems
——比如全职还是兼职创业?比如需要决策听谁的?产品研发、运营管理这些重要和基础的事谁来投入?
——Like full-time or part-time entrepreneurship? For example, who needs to make decisions? Who will invest in the important and basic things of product R & D and operation management?
答案往往是大家很忙,请了个店长,隔一段时间大家聚在一起开会,但这样并不能解决实际问题。
The answer is often that we are very busy. We invite a store manager and get together for a meeting every other period of time, but this can not solve the practical problem.
餐饮创业都需要全职+全身心死磕,否则精英聚合在一起也无济于事。
Catering businesses need full-time + wholehearted hard work, otherwise it will be useless for elites to gather together.
图片
picture
误区六酒香不怕巷子深
Misunderstanding 6. The fragrance of wine is not afraid of the depth of the alley
选址对于包子店的成败起着至关重要的作用,“酒香不怕巷子深”的年代早已成为过去式。
Site selection plays a vital role in the success or failure of steamed stuffed bun stores. The era of "wine is not afraid of deep alleys" has long become a thing of the past.
好产品+好位置才能让我们有一个好结果。
Good product + good location can make us have a good result.
除了这些,我们在经营过程中仍要时刻记着做宣传,无论线上、线下还是电视台,多露面才能让食客记得。
In addition to these, we should always remember to do publicity in the process of business. No matter online, offline or TV stations, we can make more appearances for diners to remember.
误区七我想做儿时的味道
Myth 7 I want to be a child's taste
没有经历过残酷竞争的创业者,很容易陷进“情怀”的误区。他们认为只要把让食客感受到儿时的味道,他们一定会为之买单。
Entrepreneurs who have not experienced cruel competition can easily fall into the misunderstanding of "feelings". They believe that as long as they make diners feel the taste of childhood, they will pay for it.
但味觉记忆就像基因密码,没有任何一个人记忆中的味道是相同的,情怀跟执念仅有一线之隔。
But taste memory is like a genetic code. No one has the same taste in memory. There is only a thin line between feelings and obsession.
“情怀”是一件锦上添花,而非雪中送炭的事。
"Feelings" is a icing on the cake, not a timely matter.
我们初创业者最重要的事就要在残酷的市场竞争中生存下来,在生存都成问题的情况下,所有的情怀都是扯淡。
The most important thing for us early entrepreneurs is to survive in the cruel market competition. When survival is a problem, all our feelings are nonsense.
情怀是私人保有的情感内容,创业是做适应市场的饮食事业。
Feelings are the emotional content of private ownership, and entrepreneurship is to do catering business to adapt to the market.
图片
picture
误区八在我看来,餐饮很简单。
Myth 8 in my opinion, catering is very simple.
无论从哪个维度看,餐饮都不是个简单容易的行业。最简单的信息,就看看北、上、广、深四个城市,一年的开店数量与关店数量。
No matter from which dimension, catering is not a simple and easy industry. The simplest information is the number of stores opened and closed in four cities: North, Shanghai, Guangzhou and Shenzhen.
在这个行业,需要学习的太多太多,正在变化的越来越快。觉得餐饮很简单,自己投身餐饮就是来降维打击的,市场会给出它的答案。
In this industry, we need to learn too much, which is changing faster and faster. I think catering is very simple. I devote myself to catering to reduce dimension, and the market will give its answer.
以上就是灌汤包加盟给大家的精彩内容,更多的精彩内容请点击:http://www.tianfangbaozi.com我们后续会有更多的精彩内容等您查看.
The above is the wonderful content of guantangbao joining us. For more wonderful content, please click: http://www.tianfangbaozi.com We will have more wonderful content for you to check later