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餐饮加盟经营要抓住的要素有哪些?

来源:http://www.tianfangbaozi.com/ 日期:2021-09-10
一、正确的经营路线
1、 Correct business line
开一家特色餐饮加盟店想要成功,在前期一定要做好规划,做好市场调查,所谓知己知彼才能百战百胜。如这边的市场客源如何,客源的层次会是哪个档次,未来主要的消费对象将会是哪些?这些消费对象喜欢哪种口味的菜肴。能够接受何种水平的价格标准?这一切的市场信息搜集得越多越好,越详细越有利。经过去伪存真的综合分析,制定出餐厅日后的经营路线,按照这一经营路线去挑选合适的人才,制订适销对路的出品菜单和促销手段,进行恰如其分的人员培训,环境装修布置,核算合理的售价。经营路线、经营方针的准确定位,为日后的成功经营打下了坚实的基础。
If you want to succeed in opening a specialty catering franchise store, you must make good planning and market research in the early stage. The so-called knowing yourself and the enemy can win every battle. For example, what are the market customers here, what will be the level of customers, and what will be the main consumption objects in the future? What kind of dishes do these consumers like. What level of price standards can be accepted? The more market information collected, the better, and the more detailed, the more favorable. Through the comprehensive analysis of eliminating the false and preserving the true, the future business route of the restaurant is formulated, according to which suitable talents are selected, marketable production menus and promotion means are formulated, appropriate personnel training, environmental decoration and layout are carried out, and the reasonable selling price is calculated. The accurate positioning of business line and business policy has laid a solid foundation for successful operation in the future.
二、富有特色的、稳定的出品
2、 Distinctive and stable products
餐饮行业,有各种产品、美食、小吃,其中川菜品牌众多,以麻辣鲜香著称,深受消费者的喜爱,做餐饮也要讲究特色二字才行。餐饮的食物菜肴,忌讳随波逐流,俗语说得好:只有死鱼才随波逐流。营造菜肴的特色,不应钻牛角尖。作为中餐餐厅,莱式出品一忌单调一般化、麦当劳式的简单化,不适合中国的饮食文化:二忌花款流派多而全,即使客人花多眼乱,质量也难稳定。生产部门储物多,备料烦,损耗也相应增大。
In the catering industry, there are various products, delicacies and snacks, among which there are many brands of Sichuan cuisine, which is famous for its spicy flavor and is deeply loved by consumers. In catering, we should also pay attention to the word "characteristics". For food and dishes, it is taboo to drift with the tide. As the saying goes: only dead fish drift with the tide. To create the characteristics of dishes, we should not drill through the horns. As a Chinese restaurant, Lai style products avoid monotonous generalization and McDonald's simplification, which is not suitable for China's food culture: second, avoid many and complete flower styles, and the quality is difficult to be stable even if the guests spend more and more eyes. The production department has a lot of storage, material preparation is troublesome, and the loss increases accordingly.
三、宾至如归的优良服务
3、 Excellent service at home
餐饮业是一种服务性的行业,服务就是餐厅的生命线。从另一方面来讲,餐厅的有形设施只有通过服务才能体现其价值。现代社会,人们把餐厅作为感情交流的重要场所,不仅对各种美味圭肴越来越讲究,对餐厅的综合服务也提出了更所更高的要求,“美食艺术”与“美食服务密不可分,缺一不可。只有那些素质高、修养好的服务员才能提供好的服务。的服务员应该懂得怎样快速、有效地向顾客提供服务;不同的人要向他们提供不同档次的服务;上菜的先后顺序等等。服务水准能达到宾至如归,服务到家的境界,是最令客人称道的。
灌汤包加盟
Catering industry is a service industry, and service is the lifeline of restaurants. On the other hand, the tangible facilities of the restaurant can only reflect their value through service. In modern society, people regard the restaurant as an important place for emotional communication. They not only pay more and more attention to all kinds of delicious dishes, but also put forward higher requirements for the comprehensive service of the restaurant, "food art" and "Food service is inseparable and indispensable. Only those waiters with high quality and good cultivation can provide good service. Waiters should know how to provide services to customers quickly and effectively; different people should provide them with different levels of services; the order of serving dishes first and then, etc. the most attractive thing for customers is that the service level can reach the state of being at home and serving home Tao.
四、恰如其分的价格策略
4、 Appropriate price strategy
餐品价格也是一大重点,菜品价格应根据自身的定位设置,如果菜品价格如自身定位不符合,可能会吓到顾客。还有,星级餐厅与大众化餐厅相比,星级餐厅设施完善,人员素质高,环境幽雅,管理科学,服务周到,食物出色,真总体价格当然会比大众化餐厅要高。高层次、高消费的客人一般喜爱选择星级餐厅进行饮食消费。但有些经营管理者往往简单地认为装修好,环境优异就可以卖高价,或者以为价格低廉,生意就一定好。完全忽视客人的消费心理与消费需求,不随市场环境的变动而相对调整,使菜点售价没有充分反映各种因素在价格上的差异,不能适应不同消费动机的客人的需求。这些经营管理者意识不到菜点售价制订合适与否,是诸多促销手段中重要的一环。
Food prices are also a major focus. Food prices should be set according to their own positioning. If food prices do not meet their own positioning, they may scare customers. In addition, compared with popular restaurants, star restaurants have perfect facilities, high personnel quality, elegant environment, scientific management, thoughtful service and excellent food. Of course, the overall price will be higher than popular restaurants High level and high consumption guests generally like to choose star restaurants for food consumption. However, some managers often simply think that if the decoration is good and the environment is excellent, they can sell at a high price, or if the price is low, the business will be good. They completely ignore the guests' Consumption Psychology and consumption demand and do not adjust relatively with the changes of the market environment, so that the price of dishes is not fully adjusted Reflecting the price differences of various factors, they can not meet the needs of guests with different consumption motives. These managers are not aware that whether the price of dishes is appropriate or not is an important part of many promotion means.
五、综合环境
5、 Comprehensive environment
现在吃饭已经不仅仅是吃饱那么简单了,座椅环境也是非常重要的,首先需考虑的是餐厅本身所走的经营路线,客源的层次,还需结合预算的大小,接着构思如何创造舒适幽雅的进餐氛围,把餐厅每一空间都统一考虑,在方便客人进出,方便服务操作的同时。加以恰当的色调搭配。灯光照明和优美的线条装饰,力求从中培育一种满足就餐客人心理期望与餐饮经营特色相匹配,既美观又大方,既幽雅又"出位"的饮食气氛。
Now eating is not just about getting full, but the seating environment is also very important. The first thing to consider is the business route of the restaurant itself, the level of customer sources, and the size of the budget. Then, it is necessary to conceive how to create a comfortable and elegant dining atmosphere, and consider each space of the dining hall in a unified way, so as to facilitate guests' access and service operation Appropriate color matching. Lighting and beautiful line decoration strive to cultivate a catering atmosphere that meets the psychological expectations of dining guests and matches the catering business characteristics, which is beautiful, generous, elegant and "out of place".

餐饮加盟经营要抓住的要素有哪些?

来源:http://www.tianfangbaozi.com/ 日期:2021-09-10
一、正确的经营路线
1、 Correct business line
开一家特色餐饮加盟店想要成功,在前期一定要做好规划,做好市场调查,所谓知己知彼才能百战百胜。如这边的市场客源如何,客源的层次会是哪个档次,未来主要的消费对象将会是哪些?这些消费对象喜欢哪种口味的菜肴。能够接受何种水平的价格标准?这一切的市场信息搜集得越多越好,越详细越有利。经过去伪存真的综合分析,制定出餐厅日后的经营路线,按照这一经营路线去挑选合适的人才,制订适销对路的出品菜单和促销手段,进行恰如其分的人员培训,环境装修布置,核算合理的售价。经营路线、经营方针的准确定位,为日后的成功经营打下了坚实的基础。
If you want to succeed in opening a specialty catering franchise store, you must make good planning and market research in the early stage. The so-called knowing yourself and the enemy can win every battle. For example, what are the market customers here, what will be the level of customers, and what will be the main consumption objects in the future? What kind of dishes do these consumers like. What level of price standards can be accepted? The more market information collected, the better, and the more detailed, the more favorable. Through the comprehensive analysis of eliminating the false and preserving the true, the future business route of the restaurant is formulated, according to which suitable talents are selected, marketable production menus and promotion means are formulated, appropriate personnel training, environmental decoration and layout are carried out, and the reasonable selling price is calculated. The accurate positioning of business line and business policy has laid a solid foundation for successful operation in the future.
二、富有特色的、稳定的出品
2、 Distinctive and stable products
餐饮行业,有各种产品、美食、小吃,其中川菜品牌众多,以麻辣鲜香著称,深受消费者的喜爱,做餐饮也要讲究特色二字才行。餐饮的食物菜肴,忌讳随波逐流,俗语说得好:只有死鱼才随波逐流。营造菜肴的特色,不应钻牛角尖。作为中餐餐厅,莱式出品一忌单调一般化、麦当劳式的简单化,不适合中国的饮食文化:二忌花款流派多而全,即使客人花多眼乱,质量也难稳定。生产部门储物多,备料烦,损耗也相应增大。
In the catering industry, there are various products, delicacies and snacks, among which there are many brands of Sichuan cuisine, which is famous for its spicy flavor and is deeply loved by consumers. In catering, we should also pay attention to the word "characteristics". For food and dishes, it is taboo to drift with the tide. As the saying goes: only dead fish drift with the tide. To create the characteristics of dishes, we should not drill through the horns. As a Chinese restaurant, Lai style products avoid monotonous generalization and McDonald's simplification, which is not suitable for China's food culture: second, avoid many and complete flower styles, and the quality is difficult to be stable even if the guests spend more and more eyes. The production department has a lot of storage, material preparation is troublesome, and the loss increases accordingly.
三、宾至如归的优良服务
3、 Excellent service at home
餐饮业是一种服务性的行业,服务就是餐厅的生命线。从另一方面来讲,餐厅的有形设施只有通过服务才能体现其价值。现代社会,人们把餐厅作为感情交流的重要场所,不仅对各种美味圭肴越来越讲究,对餐厅的综合服务也提出了更所更高的要求,“美食艺术”与“美食服务密不可分,缺一不可。只有那些素质高、修养好的服务员才能提供好的服务。的服务员应该懂得怎样快速、有效地向顾客提供服务;不同的人要向他们提供不同档次的服务;上菜的先后顺序等等。服务水准能达到宾至如归,服务到家的境界,是最令客人称道的。
灌汤包加盟
Catering industry is a service industry, and service is the lifeline of restaurants. On the other hand, the tangible facilities of the restaurant can only reflect their value through service. In modern society, people regard the restaurant as an important place for emotional communication. They not only pay more and more attention to all kinds of delicious dishes, but also put forward higher requirements for the comprehensive service of the restaurant, "food art" and "Food service is inseparable and indispensable. Only those waiters with high quality and good cultivation can provide good service. Waiters should know how to provide services to customers quickly and effectively; different people should provide them with different levels of services; the order of serving dishes first and then, etc. the most attractive thing for customers is that the service level can reach the state of being at home and serving home Tao.
四、恰如其分的价格策略
4、 Appropriate price strategy
餐品价格也是一大重点,菜品价格应根据自身的定位设置,如果菜品价格如自身定位不符合,可能会吓到顾客。还有,星级餐厅与大众化餐厅相比,星级餐厅设施完善,人员素质高,环境幽雅,管理科学,服务周到,食物出色,真总体价格当然会比大众化餐厅要高。高层次、高消费的客人一般喜爱选择星级餐厅进行饮食消费。但有些经营管理者往往简单地认为装修好,环境优异就可以卖高价,或者以为价格低廉,生意就一定好。完全忽视客人的消费心理与消费需求,不随市场环境的变动而相对调整,使菜点售价没有充分反映各种因素在价格上的差异,不能适应不同消费动机的客人的需求。这些经营管理者意识不到菜点售价制订合适与否,是诸多促销手段中重要的一环。
Food prices are also a major focus. Food prices should be set according to their own positioning. If food prices do not meet their own positioning, they may scare customers. In addition, compared with popular restaurants, star restaurants have perfect facilities, high personnel quality, elegant environment, scientific management, thoughtful service and excellent food. Of course, the overall price will be higher than popular restaurants High level and high consumption guests generally like to choose star restaurants for food consumption. However, some managers often simply think that if the decoration is good and the environment is excellent, they can sell at a high price, or if the price is low, the business will be good. They completely ignore the guests' Consumption Psychology and consumption demand and do not adjust relatively with the changes of the market environment, so that the price of dishes is not fully adjusted Reflecting the price differences of various factors, they can not meet the needs of guests with different consumption motives. These managers are not aware that whether the price of dishes is appropriate or not is an important part of many promotion means.
五、综合环境
5、 Comprehensive environment
现在吃饭已经不仅仅是吃饱那么简单了,座椅环境也是非常重要的,首先需考虑的是餐厅本身所走的经营路线,客源的层次,还需结合预算的大小,接着构思如何创造舒适幽雅的进餐氛围,把餐厅每一空间都统一考虑,在方便客人进出,方便服务操作的同时。加以恰当的色调搭配。灯光照明和优美的线条装饰,力求从中培育一种满足就餐客人心理期望与餐饮经营特色相匹配,既美观又大方,既幽雅又"出位"的饮食气氛。
Now eating is not just about getting full, but the seating environment is also very important. The first thing to consider is the business route of the restaurant itself, the level of customer sources, and the size of the budget. Then, it is necessary to conceive how to create a comfortable and elegant dining atmosphere, and consider each space of the dining hall in a unified way, so as to facilitate guests' access and service operation Appropriate color matching. Lighting and beautiful line decoration strive to cultivate a catering atmosphere that meets the psychological expectations of dining guests and matches the catering business characteristics, which is beautiful, generous, elegant and "out of place".