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大众化经营的必然性与可行性!

来源:http://www.tianfangbaozi.com/ 日期:2021-02-26
近年来,餐饮业提出的“大众化管理”是对餐饮市场变化的积极回应
In recent years, "popular management" proposed by the catering industry is a positive response to changes in the catering market
(1)国内外环境因素的影响。
(1) Environmental factors at home and abroad.
近年来,由于亚洲金融动荡的影响,旅游成本上升,亚洲国家的游客大幅减少。 与此同时,随着国内反腐败工作的增加和国有大中型企业的改革,主要使用公共资金的团体消费有所下降。 根据北京,上海和云南酒店业协会的统计,自1993年下半年以来,在中档旅游酒店中,海外宾客和国内宾客的公共资金消费大幅减少,仅占20%。 餐饮收入的-30%。  居民和游客的自费餐占70%-80%。 在较高等级的星级酒店中也会发生类似的现象。 原始产品的供应量远远大于原始市场的需求,这使得餐厅无法按照原始政策运营。 星级饭店的管理者必须改变经营理念,积极调整市场定位; 通过产品更新,创新的业务方法和灵活的经济手段来激发人们的欲望,以吸引并满足国内消费者的合理需求。
In recent years, due to the impact of financial turmoil in Asia, the cost of tourism has risen, and the number of tourists from Asian countries has decreased significantly. At the same time, with the increase of domestic anti-corruption work and the reform of large and medium-sized state-owned enterprises, the group consumption mainly using public funds has declined. According to the statistics of Beijing, Shanghai and Yunnan Hotel Industry Association, since the second half of 1993, the consumption of public funds of overseas guests and domestic guests has decreased significantly, accounting for only 20%. - 30% of catering revenue. The self paid meals of residents and tourists account for 70% - 80%. In the higher level of star hotels, a similar phenomenon will occur. The supply of original products is far greater than the demand of the original market, which makes the restaurant unable to operate according to the original policy. Managers of star rated hotels must change their business philosophy, actively adjust their market positioning, and stimulate people's desire through product renewal, innovative business methods and flexible economic means, so as to attract and meet the reasonable needs of domestic consumers.
(2)政策和观念的变化
(2) Changes in policies and concepts
随着我国国家旅游计划的实施,国内旅游业蓬勃发展,消费者意识逐步成熟,尤其是实施新的工作时间制度和法定的长假,使休闲市场和假日市场适合工薪阶层消费 更活跃。 低端大众消费的国内客户将成为市场的主体,真 正符合我国大多数人民的消费方式将成为主流。 同时,扩大内需是党和国家的重要战略决策,也是我国未来社会经济发展的长期立足点。 重视饮食文化是我们国民的一贯传统。 因此,民用和民用食品和饮料产品的生产对于拉动内需和刺激消费具有重要意义。 餐饮业是酒店的重要组成部分,应响应我国在促进经济发展方面的重大变化,大力发展内需市场。
With the implementation of China's national tourism plan, the domestic tourism industry is booming, and the consumer awareness is gradually mature. In particular, the implementation of the new working hours system and the statutory long holidays make the leisure market and holiday market more active for the working class. Domestic customers of low-end mass consumption will become the main body of the market, and the consumption mode that really conforms to the majority of Chinese people will become the mainstream. At the same time, expanding domestic demand is not only an important strategic decision of the party and the state, but also a long-term foothold for China's future social and economic development. It is our national tradition to attach importance to food culture. Therefore, the production of civil and civil food and beverage products is of great significance for stimulating domestic demand and stimulating consumption. Catering industry is an important part of the hotel, should respond to China's major changes in promoting economic development, vigorously develop the domestic market.
            灌汤包加盟
传统的中式宴会一直认为“要吃的菜,不可看的菜”,而现代的中式宴会的功能是“去宴会不仅要品尝,而且要享乐,享乐, 更新过去,加入兴奋……甚至进行商务谈判”。 因此,从西方饮食文化中学习如何使其美味,美丽和营养,也是我国现代饮食业追求的目标。
The traditional Chinese banquet has always thought that "food to eat, food not to see", while the function of modern Chinese banquet is "not only to taste, but also to enjoy, enjoy, update the past, add excitement Even business negotiations. Therefore, learning how to make it delicious, beautiful and nutritious from western food culture is also the goal of our modern food industry.
(3)产业竞争加剧。
(3) Industrial competition intensifies.
目前,国内餐饮市场的竞争空前激烈。 社交餐厅如雨后雨后春笋般涌现,它们的规模大,价格可承受,菜式特色,更贴近不同阶层人们的消费需求。 一些是受欢迎的美食小镇和火锅小镇,有些正在向高 级餐厅发展,例如广州的新荔枝湾大酒店,南海渔村等,甚至提到了“超五星级”。 结果,独特的主题和功能吸引了许多消费者,并分散了餐厅顾客的来源。 尽管存在一些不能与社交餐厅等同的约束,以使餐厅餐饮能够与社交餐厅竞争,但这并不意味着餐厅只能叹息并等待死亡。 相反,只要是一位的理念,就充分发挥酒店的优势,以原始的高 级生产,餐厅环境和餐饮服务为老百姓服务。 然后,完全有可能重新获得部分市场,甚至扩大市场。
At present, the competition in the domestic catering market is unprecedentedly fierce. Social restaurants are springing up like mushrooms after rain. They are large-scale, affordable and have special dishes, which are closer to the consumption needs of people of different classes. Some are popular food towns and hot pot towns, and some are developing into high-end restaurants, such as the new lizhiwan hotel in Guangzhou, Nanhai fishing village, etc., even mentioning "super five-star". As a result, the unique theme and function attract many consumers and disperse the source of restaurant customers. Although there are some constraints that cannot be equated with social restaurants, so that restaurants can compete with social restaurants, it does not mean that restaurants can only sigh and wait for death. On the contrary, as long as it is a one-man concept, it will give full play to the advantages of the hotel and serve the people with the original high-level production, restaurant environment and catering services. Then, it is entirely possible to regain part of the market, or even expand the market.
2.推广策略
2. Promotion strategy
饭店餐饮业务普及化比较重要的是,餐饮部门要在谋取利润的前提下处理高 档次和低价位的美食之间的关系。 压缩成本后,保证利润增加。 具体表现为:实施大宗原材料采购和加工已导致成本降低,而价格将降低以提高竞争力,这将增加客户数量,增加营业额并增加利润。 结果,形成了良性循环,利润微薄但周转迅速,并从规模中获得收益。
It is more important for the popularization of hotel catering business that the catering department should deal with the relationship between high-grade and low-cost food on the premise of making profits. After reducing the cost, the profit will be increased. Specifically: the implementation of bulk raw material procurement and processing has led to lower costs, while the price will be reduced to improve competitiveness, which will increase the number of customers, increase turnover and increase profits. As a result, a virtuous circle has been formed, with small profits but rapid turnover, and gains from scale.
感谢您的阅读,希望以上内容对您有所帮助,如想了解更多精彩内容请点击:灌汤包加盟http://www.tianfangbaozi.com
Thank you for reading, I hope the above content is helpful to you, if you want to know more wonderful content, please click: guantangbao join http://www.tianfangbaozi.com  .

大众化经营的必然性与可行性!

来源:http://www.tianfangbaozi.com/ 日期:2021-02-26
近年来,餐饮业提出的“大众化管理”是对餐饮市场变化的积极回应
In recent years, "popular management" proposed by the catering industry is a positive response to changes in the catering market
(1)国内外环境因素的影响。
(1) Environmental factors at home and abroad.
近年来,由于亚洲金融动荡的影响,旅游成本上升,亚洲国家的游客大幅减少。 与此同时,随着国内反腐败工作的增加和国有大中型企业的改革,主要使用公共资金的团体消费有所下降。 根据北京,上海和云南酒店业协会的统计,自1993年下半年以来,在中档旅游酒店中,海外宾客和国内宾客的公共资金消费大幅减少,仅占20%。 餐饮收入的-30%。  居民和游客的自费餐占70%-80%。 在较高等级的星级酒店中也会发生类似的现象。 原始产品的供应量远远大于原始市场的需求,这使得餐厅无法按照原始政策运营。 星级饭店的管理者必须改变经营理念,积极调整市场定位; 通过产品更新,创新的业务方法和灵活的经济手段来激发人们的欲望,以吸引并满足国内消费者的合理需求。
In recent years, due to the impact of financial turmoil in Asia, the cost of tourism has risen, and the number of tourists from Asian countries has decreased significantly. At the same time, with the increase of domestic anti-corruption work and the reform of large and medium-sized state-owned enterprises, the group consumption mainly using public funds has declined. According to the statistics of Beijing, Shanghai and Yunnan Hotel Industry Association, since the second half of 1993, the consumption of public funds of overseas guests and domestic guests has decreased significantly, accounting for only 20%. - 30% of catering revenue. The self paid meals of residents and tourists account for 70% - 80%. In the higher level of star hotels, a similar phenomenon will occur. The supply of original products is far greater than the demand of the original market, which makes the restaurant unable to operate according to the original policy. Managers of star rated hotels must change their business philosophy, actively adjust their market positioning, and stimulate people's desire through product renewal, innovative business methods and flexible economic means, so as to attract and meet the reasonable needs of domestic consumers.
(2)政策和观念的变化
(2) Changes in policies and concepts
随着我国国家旅游计划的实施,国内旅游业蓬勃发展,消费者意识逐步成熟,尤其是实施新的工作时间制度和法定的长假,使休闲市场和假日市场适合工薪阶层消费 更活跃。 低端大众消费的国内客户将成为市场的主体,真 正符合我国大多数人民的消费方式将成为主流。 同时,扩大内需是党和国家的重要战略决策,也是我国未来社会经济发展的长期立足点。 重视饮食文化是我们国民的一贯传统。 因此,民用和民用食品和饮料产品的生产对于拉动内需和刺激消费具有重要意义。 餐饮业是酒店的重要组成部分,应响应我国在促进经济发展方面的重大变化,大力发展内需市场。
With the implementation of China's national tourism plan, the domestic tourism industry is booming, and the consumer awareness is gradually mature. In particular, the implementation of the new working hours system and the statutory long holidays make the leisure market and holiday market more active for the working class. Domestic customers of low-end mass consumption will become the main body of the market, and the consumption mode that really conforms to the majority of Chinese people will become the mainstream. At the same time, expanding domestic demand is not only an important strategic decision of the party and the state, but also a long-term foothold for China's future social and economic development. It is our national tradition to attach importance to food culture. Therefore, the production of civil and civil food and beverage products is of great significance for stimulating domestic demand and stimulating consumption. Catering industry is an important part of the hotel, should respond to China's major changes in promoting economic development, vigorously develop the domestic market.
            灌汤包加盟
传统的中式宴会一直认为“要吃的菜,不可看的菜”,而现代的中式宴会的功能是“去宴会不仅要品尝,而且要享乐,享乐, 更新过去,加入兴奋……甚至进行商务谈判”。 因此,从西方饮食文化中学习如何使其美味,美丽和营养,也是我国现代饮食业追求的目标。
The traditional Chinese banquet has always thought that "food to eat, food not to see", while the function of modern Chinese banquet is "not only to taste, but also to enjoy, enjoy, update the past, add excitement Even business negotiations. Therefore, learning how to make it delicious, beautiful and nutritious from western food culture is also the goal of our modern food industry.
(3)产业竞争加剧。
(3) Industrial competition intensifies.
目前,国内餐饮市场的竞争空前激烈。 社交餐厅如雨后雨后春笋般涌现,它们的规模大,价格可承受,菜式特色,更贴近不同阶层人们的消费需求。 一些是受欢迎的美食小镇和火锅小镇,有些正在向高 级餐厅发展,例如广州的新荔枝湾大酒店,南海渔村等,甚至提到了“超五星级”。 结果,独特的主题和功能吸引了许多消费者,并分散了餐厅顾客的来源。 尽管存在一些不能与社交餐厅等同的约束,以使餐厅餐饮能够与社交餐厅竞争,但这并不意味着餐厅只能叹息并等待死亡。 相反,只要是一位的理念,就充分发挥酒店的优势,以原始的高 级生产,餐厅环境和餐饮服务为老百姓服务。 然后,完全有可能重新获得部分市场,甚至扩大市场。
At present, the competition in the domestic catering market is unprecedentedly fierce. Social restaurants are springing up like mushrooms after rain. They are large-scale, affordable and have special dishes, which are closer to the consumption needs of people of different classes. Some are popular food towns and hot pot towns, and some are developing into high-end restaurants, such as the new lizhiwan hotel in Guangzhou, Nanhai fishing village, etc., even mentioning "super five-star". As a result, the unique theme and function attract many consumers and disperse the source of restaurant customers. Although there are some constraints that cannot be equated with social restaurants, so that restaurants can compete with social restaurants, it does not mean that restaurants can only sigh and wait for death. On the contrary, as long as it is a one-man concept, it will give full play to the advantages of the hotel and serve the people with the original high-level production, restaurant environment and catering services. Then, it is entirely possible to regain part of the market, or even expand the market.
2.推广策略
2. Promotion strategy
饭店餐饮业务普及化比较重要的是,餐饮部门要在谋取利润的前提下处理高 档次和低价位的美食之间的关系。 压缩成本后,保证利润增加。 具体表现为:实施大宗原材料采购和加工已导致成本降低,而价格将降低以提高竞争力,这将增加客户数量,增加营业额并增加利润。 结果,形成了良性循环,利润微薄但周转迅速,并从规模中获得收益。
It is more important for the popularization of hotel catering business that the catering department should deal with the relationship between high-grade and low-cost food on the premise of making profits. After reducing the cost, the profit will be increased. Specifically: the implementation of bulk raw material procurement and processing has led to lower costs, while the price will be reduced to improve competitiveness, which will increase the number of customers, increase turnover and increase profits. As a result, a virtuous circle has been formed, with small profits but rapid turnover, and gains from scale.
感谢您的阅读,希望以上内容对您有所帮助,如想了解更多精彩内容请点击:灌汤包加盟http://www.tianfangbaozi.com
Thank you for reading, I hope the above content is helpful to you, if you want to know more wonderful content, please click: guantangbao join http://www.tianfangbaozi.com  .