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餐饮加盟需要注意的那些坑?

来源:http://www.tianfangbaozi.com/ 日期:2021-02-11
餐饮行业自古以来就是经久不衰的,人不可能不吃饭,很多投资者也是看到了餐饮行业的这一点从而选择加盟这条看似简单的路,我们要如何选择热门餐饮加盟?而这又是摆在我们面前很大的一个难题,接下来灌汤包加盟的小编来给大家聊聊。
The catering industry has been enduring since ancient times. It is impossible for people not to eat. Many investors also see this point in the catering industry and choose to join this seemingly simple road. How do we choose to join the popular catering industry? And this is a big problem in front of us. Next, let's have a chat.
如何选择加盟品牌?
How to choose a franchise brand?
1. 品牌优势,众所周知美食界有很多名气特别大的企业,但这并不意味着名气越大越适合我们,去做过调查的朋友就知道很多名气特别大的企业往往都是做广告做起来的。我们在考虑品牌优势的时候首要的就要调查品牌独特的卖点,这才是我们加盟所需要的核心竞争力,再者我们需要考虑品牌的口味以及风格,风格一定要大众化,口味也不能过于偏激。
1. Brand advantage. As we all know, there are many famous enterprises in the food industry, but it doesn't mean that the more famous they are, the more suitable they are for us. Friends who have done surveys know that many famous enterprises are often advertising. When we consider the brand advantages, the first thing we should do is to investigate the unique selling points of the brand, which is the core competitiveness that we need to join. Moreover, we need to consider the taste and style of the brand. The style must be popular, and the taste must not be too extreme.
2. 成本考虑,品牌越大所需要的加盟费也就越多,这是雷都打不动的事实,我们首先需要做的就是核算一下自己投资的总资金,并且考虑到后续资金的投入,避免出现资金链断裂的情况。并且在考虑加盟方面的费用的时候也不能一味的选择低费用,往往拥有核心技术的品牌费用都是不低的,想要以低费用拿到其核心技术,明眼人都知道那是不可能的。
2. Considering the cost, the bigger the brand is, the more the franchise fee is needed. This is the fact that leidu can't move. The first thing we need to do is to calculate the total investment of our own, and take into account the investment of follow-up funds, so as to avoid the rupture of the capital chain. And when considering the cost of joining, we can't blindly choose low cost. The cost of brands with core technology is not low. If we want to get its core technology at low cost, people with clear eyes know that it is impossible.
                            灌汤包加盟
3. 核心技术,我们往往说一家没有核心技术的品牌是没有灵魂的,其实这句话并不是没有道理,要想在市场立足,就需要我们有足够的市场竞争力,目前很多加盟商只管教技术而忽略了后期店铺方面的运营,这在本人看来是本末倒置的。
3. Core technology. We often say that a brand without core technology has no soul. In fact, this sentence is not unreasonable. If we want to have a foothold in the market, we need to have enough market competitiveness. At present, many franchisees only discipline technology and ignore the operation of later stores, which is putting the cart before the horse in my opinion.
4. 售后服务,热门餐饮加盟都是需要完善的售后服务的,简单来说品牌的直营店生意再好那是人家会玩会经营,作为加盟者的我们则需要顺水行舟,吸取他们成功的经验,如果对方没有一个完善的售后体系,那我们就只能在市场“自由泳”,下场是不言而喻的。
4. After sales service and popular catering franchises all need perfect after-sales service. In short, no matter how good the brand's direct store business is, people will play and operate. As franchisees, we need to sail along the river and learn from their successful experience. If the other party does not have a perfect after-sales system, we can only "free swim" in the market, and the end is self-evident.
5. 直营店考察,不管加盟品牌的培训基地如何,没有一家红火的自营地作为支撑,那就只能称之为皮包公司,道理很简单,他们通过广告吸引了你,但是却连自身的直营店的运营都做不好,何谈加盟指导?
5. Direct store inspection, no matter how the training base of the franchise brand is, without a popular self support, it can only be called a leather bag company. The reason is very simple. They attract you through advertising, but they can't even operate their own direct stores well. What about the franchise guidance?
餐饮加盟需要注意的那些坑
What should we pay attention to when joining the catering industry
1. 加盟认知误区,很多人想当然的认为加盟是稳 赚不亏的,可以当甩手掌柜,有这样的想法一般都是下场比较悲惨的,品牌商只是为我们提供成熟的商业模式,菜品味道以及推广方案,但是很多事任然需要我们亲力亲为。
1. Cognitive misunderstanding of joining. Many people take it for granted that joining is a sure way to make a profit and be a shopkeeper. It is generally tragic to have such an idea. The brand business only provides us with a mature business model, dish taste and promotion scheme, but we still need to do a lot of things by ourselves.
2. 自身评估风险能力,加盟不是有钱就能做,虽然说门槛是比较低的,但是对于我们自身来说还是要有一定的风险评估能力,并且也要有排除风险的能力,绝不是有个好品牌就能成事的。
2. The ability of self-assessment of risk, joining is not money can do, although the threshold is relatively low, but for our own, we still have to have a certain risk assessment ability, and also have the ability to eliminate risks, not a good brand can do.
然后,热门餐饮加盟不是一件简单的事,有很多的细枝末节在里面,这里一篇文章也是谈不清楚。更多的还是需要大家自己去了解。本文精彩内容由灌汤包加盟http://www.tianfangbaozi.com整理提供。
Then, it's not a simple thing to join the popular catering industry. There are many details in it, and it's not clear about an article here. We need to understand more by ourselves. The wonderful content of this article is joined by guantangbao http://www.tianfangbaozi.com Organize and provide.

餐饮加盟需要注意的那些坑?

来源:http://www.tianfangbaozi.com/ 日期:2021-02-11
餐饮行业自古以来就是经久不衰的,人不可能不吃饭,很多投资者也是看到了餐饮行业的这一点从而选择加盟这条看似简单的路,我们要如何选择热门餐饮加盟?而这又是摆在我们面前很大的一个难题,接下来灌汤包加盟的小编来给大家聊聊。
The catering industry has been enduring since ancient times. It is impossible for people not to eat. Many investors also see this point in the catering industry and choose to join this seemingly simple road. How do we choose to join the popular catering industry? And this is a big problem in front of us. Next, let's have a chat.
如何选择加盟品牌?
How to choose a franchise brand?
1. 品牌优势,众所周知美食界有很多名气特别大的企业,但这并不意味着名气越大越适合我们,去做过调查的朋友就知道很多名气特别大的企业往往都是做广告做起来的。我们在考虑品牌优势的时候首要的就要调查品牌独特的卖点,这才是我们加盟所需要的核心竞争力,再者我们需要考虑品牌的口味以及风格,风格一定要大众化,口味也不能过于偏激。
1. Brand advantage. As we all know, there are many famous enterprises in the food industry, but it doesn't mean that the more famous they are, the more suitable they are for us. Friends who have done surveys know that many famous enterprises are often advertising. When we consider the brand advantages, the first thing we should do is to investigate the unique selling points of the brand, which is the core competitiveness that we need to join. Moreover, we need to consider the taste and style of the brand. The style must be popular, and the taste must not be too extreme.
2. 成本考虑,品牌越大所需要的加盟费也就越多,这是雷都打不动的事实,我们首先需要做的就是核算一下自己投资的总资金,并且考虑到后续资金的投入,避免出现资金链断裂的情况。并且在考虑加盟方面的费用的时候也不能一味的选择低费用,往往拥有核心技术的品牌费用都是不低的,想要以低费用拿到其核心技术,明眼人都知道那是不可能的。
2. Considering the cost, the bigger the brand is, the more the franchise fee is needed. This is the fact that leidu can't move. The first thing we need to do is to calculate the total investment of our own, and take into account the investment of follow-up funds, so as to avoid the rupture of the capital chain. And when considering the cost of joining, we can't blindly choose low cost. The cost of brands with core technology is not low. If we want to get its core technology at low cost, people with clear eyes know that it is impossible.
                            灌汤包加盟
3. 核心技术,我们往往说一家没有核心技术的品牌是没有灵魂的,其实这句话并不是没有道理,要想在市场立足,就需要我们有足够的市场竞争力,目前很多加盟商只管教技术而忽略了后期店铺方面的运营,这在本人看来是本末倒置的。
3. Core technology. We often say that a brand without core technology has no soul. In fact, this sentence is not unreasonable. If we want to have a foothold in the market, we need to have enough market competitiveness. At present, many franchisees only discipline technology and ignore the operation of later stores, which is putting the cart before the horse in my opinion.
4. 售后服务,热门餐饮加盟都是需要完善的售后服务的,简单来说品牌的直营店生意再好那是人家会玩会经营,作为加盟者的我们则需要顺水行舟,吸取他们成功的经验,如果对方没有一个完善的售后体系,那我们就只能在市场“自由泳”,下场是不言而喻的。
4. After sales service and popular catering franchises all need perfect after-sales service. In short, no matter how good the brand's direct store business is, people will play and operate. As franchisees, we need to sail along the river and learn from their successful experience. If the other party does not have a perfect after-sales system, we can only "free swim" in the market, and the end is self-evident.
5. 直营店考察,不管加盟品牌的培训基地如何,没有一家红火的自营地作为支撑,那就只能称之为皮包公司,道理很简单,他们通过广告吸引了你,但是却连自身的直营店的运营都做不好,何谈加盟指导?
5. Direct store inspection, no matter how the training base of the franchise brand is, without a popular self support, it can only be called a leather bag company. The reason is very simple. They attract you through advertising, but they can't even operate their own direct stores well. What about the franchise guidance?
餐饮加盟需要注意的那些坑
What should we pay attention to when joining the catering industry
1. 加盟认知误区,很多人想当然的认为加盟是稳 赚不亏的,可以当甩手掌柜,有这样的想法一般都是下场比较悲惨的,品牌商只是为我们提供成熟的商业模式,菜品味道以及推广方案,但是很多事任然需要我们亲力亲为。
1. Cognitive misunderstanding of joining. Many people take it for granted that joining is a sure way to make a profit and be a shopkeeper. It is generally tragic to have such an idea. The brand business only provides us with a mature business model, dish taste and promotion scheme, but we still need to do a lot of things by ourselves.
2. 自身评估风险能力,加盟不是有钱就能做,虽然说门槛是比较低的,但是对于我们自身来说还是要有一定的风险评估能力,并且也要有排除风险的能力,绝不是有个好品牌就能成事的。
2. The ability of self-assessment of risk, joining is not money can do, although the threshold is relatively low, but for our own, we still have to have a certain risk assessment ability, and also have the ability to eliminate risks, not a good brand can do.
然后,热门餐饮加盟不是一件简单的事,有很多的细枝末节在里面,这里一篇文章也是谈不清楚。更多的还是需要大家自己去了解。本文精彩内容由灌汤包加盟http://www.tianfangbaozi.com整理提供。
Then, it's not a simple thing to join the popular catering industry. There are many details in it, and it's not clear about an article here. We need to understand more by ourselves. The wonderful content of this article is joined by guantangbao http://www.tianfangbaozi.com Organize and provide.